Inclusive running events
End Client England Athletics
Director Mirjam Plettinx
The idea
England Athletics asked us to create a film to encourage organisers to make running events more inclusive in the UK.
How we made it stand out
It was important to make sure our film was as accessible and inclusive as the subject matter. To do this we stripped back on all background elements, keeping only what was necessary, better highlighting the characters and the activities. We also kept to a limited colour palette and made sure the limted text we did include was of a high contrast.
The film also allowed us to team up one of our favourite designers, Mirjam Plettinix, who came up with an array of eclectic characters ranging in abilities.