A 'Willy Wonka' esq. film to launch the new Nutella filled Krispy Kreme donut and their new dedicated pop up shop.

Fun, wacky and full of squirrels was our internal brief, so there was not a lot not to like. In 4 shots and 20 seconds we built up to the big reveal of the exclusive donut collaboration. Using visual hints such as squirrels checking hazelnuts on a conveyor belt we built the intrigue and followed the journey of the donut being made in a wacky factory.