We had the honour of producing a TED animated lesson and relished the opportunity. We wanted to create something with a totally unique design to explain this mind-bending subject. Heres what TED said:

Statistics are persuasive. So much so that people, organisations, and whole countries base some of their most important decisions on organised data. But any set of statistics might have something lurking inside it that can turn the results completely upside down. Mark Liddell investigates Simpson’s paradox.

http://ed.ted.com/lessons/how-statistics-can-be-misleading-mark-liddell


Year - 2016

Client: TEDEd

Director, Designer and Animator - Mike Foster

Writer: Mark Liddell

Sound Design - Tom Lowe

  

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