Healthcare animation
Explain patient journeys, new drugs, treatments and awareness campaigns through healthcare animation.
The simplest and most effective way to inform your patients and consumers.
Why use animation for healthcare?
At Tinmouse we have over 10 years experience working in this sector and use animation within healthcare to simplify complex topics, digesting them into their clearest form through design and tone.
As opposed to live action video, healthcare animation can be carefully designed to match current campaign and company branding, create characters that showcase a wide range of ethnicities & cultures and produce video that is accessible to all through high contrast visuals and dynamic text.
It also allows you to explain the unseen, at a molecular level. Perfect for medical animations and pharmaceutical explainers. Visualise atomic structures and the work of cells within the body in a simple, effective way. Allowing journeys to take place at a microscopic level.
Our work in healthcare animation
How we’ve used healthcare explainers
- Awareness Campaign
- Patient Journey
- Medical Explainer
- Pharmaceutical Explainer
- Community Outreach
- Drug Launch
- Symposium Launch
- Disease Awareness
- Company Explainer
- Product Launch/Explainer
Case studies
Healthcare Explainer NHS England
To produce a series of healthcare explainers to highlight and encourage BAME communities across the UK to take up the Coivd-19 Vaccine.
We sensitively created a cast of characters that embodied the diverse nature of the UK population, helping to build upon the NHS campaign. We added to the narrative through scenarios and infographics, keeping the film both relatable and easy to understand, especially for those viewers for whom English wasn’t a first language.
Stats – Over 40,000 views on NHS YouTube channel for the series.
Delivered
- 6 videos
- 17 language translations
- 20 characters
Visualising a Healthcare Brand Molnlycke
With no visual style for animation, Molnlycke and agency Pollitt & Partners, asked us to create a visual identity for their healthcare animations going forward.
Centred around colour and inclusion we created a look and feel that matched the Molnlycke branding, developing simple, nondescript characters that would resonate with all people, and be inclusive to their worldwide audience. Strong, bold graphics on minimal backgrounds added to this clean, crisp look, making complex topics easy to follow.
Delivered
- 4 videos
- 1 animation visual identity
- 8 characters
Healthcare Campaign NHS North Central London CCG
A health awareness animation designed to inform families and children of the dangers and impact of polluted air. Part of a wider asthma campaign we created a series of illustrations and an animated film to be used throughout its messaging.
Detailing real world scenarios, our graphics presented key information simply and effectively, so that it could be understood without narration or text., opening it up to a broader audience. We also made sure the illustration style was bold and clear so that assets could be used across a wide range of mediums, print, digital and motion.
Delivered
- 1 video
- 45 campaign illustrations
- 10 characters
