TINMOUSE

Baby Wipes TV Ad

End Client Mum & You
Agency Catsnake
Director Mike Foster

The idea

Catsnake approached us to create a new TV ad for their client Mum & You who were launching their new 100% biodegradable and recyclable baby wipes.

How we made it stand out

Baby Wipes TV Ad project image 0Baby Wipes TV Ad project image 1Baby Wipes TV Ad project image 2Baby Wipes TV Ad project image 3Baby Wipes TV Ad project image 4
Mum & You's new wipes were bold in colour and we made sure to capture this in our treatment. We used a mixed media approach photographing the actual wipes and animating them moving in After Effects. Introducing their exciting array of characters into the mix also helped to create a lively, childlike film that showed off the new wipes in a fun and engaging way.
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