BT Redcare

End Client BT
Agency Pretzel Flims
Director Katie Pridige

The idea

As part of BT's new branding and company wide overhaul this film introduced both customers and engineers to the new IP network, coming to the UK in the near future.

How we made it stand out

BT Redcare project image 0BT Redcare project image 1BT Redcare project image 2BT Redcare project image 3BT Redcare project image 4
We were excited to be part of BT's new branding and the first to use this new animation style. The brief was to follow the aesthetic and create slick, paired back visuals that flowed seamlessly from one shot to another. We used the idea of a line drawing on and off to reveal each object, keeping the animation stylish and simple.

Taking it further...

After some great feedback from the client we extended our offering to another film about company risk policy and also create 3 infographics using the same style to explain various company processes.