Gabelle customer journey

End Client Gabelle
Agency Marmalade Film & Media
Director Gareth Axford

The idea

An informative and character driven customer journey for Gabelle Tax Advisory to engage new clients and show people what they could do.

How we made it stand out

Gabelle customer journey project image 0Gabelle customer journey project image 1Gabelle customer journey project image 2Gabelle customer journey project image 3
Presented with a script full of great characters, a strong narrative, in a hand drawn style, it was a film brimming with life and something that excited our animators. Limiting the colour palette and keeping a simple graphic line throughout the film we used the idea of a paper plane travelling throughout the piece to link the story together. This helped connect all the smaller customer journeys into one succint journey.