Green New Deal

End Client New Economics Foundation
Director Tom Sanders

The idea

A fresh and engaging explainer to create momentum around the benefits a green new deal can have on the economy and environment.

How we made it stand out

Green New Deal project image 0Green New Deal project image 1Green New Deal project image 2Green New Deal project image 3Green New Deal project image 4
In order to appeal to an adult and political viewership we opted for a mix of photography and motion graphics to create a slick and sophisticated aesthetic. Limiting ourselves to NEFs pallette and branding really helped to keep the focus and relate it back to the campaign.

Taking it further...

After the success of the initial film we also went onto create another that highlighted the deepening rift between rich and poor and what solutions could be put in place to resolve this. We followed the same successful structure and aesthetic as the green new deal film.