Inclusive running events

End Client England Athletics
Director Mirjam Plettinx

The idea

England Athletics asked us to create a film to encourage organisers to make running events more inclusive in the UK.

How we made it stand out

Inclusive running events project image 0Inclusive running events project image 1Inclusive running events project image 2Inclusive running events project image 3Inclusive running events project image 4

It was important to make sure our film was as accessible and inclusive as the subject matter. To do this we stripped back on all background elements, keeping only what was necessary, better highlighting the characters and the activities. We also kept to a limited colour palette and made sure the limted text we did include was of a high contrast.

The film also allowed us to team up one of our favourite designers, Mirjam Plettinix, who came up with an array of eclectic characters ranging in abilities.