TINMOUSE

Nutella donut launch

End Client Krispy Kreme
Agency Slam PR
Director Mike Foster

The idea

A 'Willy Wonka' esq. film to launch the new Nutella filled Krispy Kreme donut and their new dedicated pop up shop.

How we made it stand out

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Fun, wacky and full of squirrels was our internal brief, so there was not a lot not to like. In 4 shots and 20 seconds we built up to the big reveal of the exclusive donut collaboration. Using visual hints such as squirrels checking hazelnuts on a conveyor belt we built the intrigue and followed the journey of the donut being made in a wacky factory.
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