End Client CDSmart
Director Tom Sanders

The idea

Start up CDSmart needed a 'smart' explainer to introduce their new pharmaceutical tool. They also needed a group of diverse characters to be the face of it, so who were we to refuse.

How we made it stand out

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Some initial branding had been created including the logo and software itself so using this as a basis we grew the style creating 4 new primary characters to be the face of the brand. The film centered on a user journey interspersed with glances at the software.

Taking it further...

A great project that has seen our relationship grow with the guys at CDSmart (now PharmSmart). Their success meant we furthered our output with them that included another 4 tool specific films and also creating cut outs of the characters to be used at trade shows.
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